I know you sold Skinnygirl Cocktails for like a bajillion dollars years ago, but since you are queen of the remaining Skinnygirl empire, I am so very overdue in congratulating you on your achievements as a female business owner, and in thanking you for making it easier for me and my girlfriends to choose the right snacks and cocktails.
I love that while either low-calorie, fat-free, sugar-free, or all of these things at once, Skinnygirl products are also “guilt-free.” I too love ranch dip but hate its excessive guilt content. Your gluten-free ranch dip, made with low-fat yogurt, makes it simple and yummy for me to measure my value via nutritional content.
“At Skinnygirl, we applaud the ways in which you live a balanced life,” reads the Skinnygirl Fresh website, where readers can learn about reduced calorie hummuses made with Greek yogurt, because there are definitely way too many calories in the average dish of blended up garbanzo beans, and adding Greek yogurt to anything has a really slimming effect, “[…]and we’re right there with you when you want to go for it and enjoy the moment — without the guilt.”
Bethenny, every time I go for it with my hummus, I truly feel you are right there beside me going for it too, with a glass of low-cal Skinnygirl White Cranberry Cosmo in hand. Cheers, girlfriend!
Skinnygirl Popcorn, which comes in mini bags (thanks for that, by the way — it is so hard to find food that is sized specifically for women) and sophisticated flavors like butter with sea salt and lime and salt, clocks in at an exciting 25 calories per popped cup. I appreciate this snack in particular, because I don’t even have to go through the trouble of eating it — I can pretend I ate it and get the exact same satiating effect, and save my mini bag for a time when it makes sense to burn as many calories chewing my food as I get from eating it. We need the convenience of net-zero foods in more of our grocery stores!
The reverse psychology angle you take with marketing the Skinnygirl lifestyle is totally fresh and clever. Like when you told The New York Times Magazine that diets don’t work, and the multibillion-dollar diet industry is a sham? Brilliant! Skinnygirl rule number nine, from your book Naturally Thin, is probably most exemplary of this innovative marketing approach: “Real food doesn’t come in a package. It doesn’t have a label. And it’s obvious, when you look at it, what it is: a banana, a chicken, a freshly baked loaf of bread.”
Who else is selling gazillions of packaged diet food products — with labels! — after telling people they shouldn’t buy packaged diet food products? The last part about chicken and bread is super-great in the way it drives home common sense stuff. Got to bring it down to the layman’s — oops, laywoman’s — level!
What really makes me hold the Skinnygirl brand in such high esteem is your selfless outreach. Let’s talk Skinnygirl on Campus, a program affiliated with Skinnygirl Daily, Internet-central for Skinnygirl nutrition bars (low-cal and kosher — way to knock those demographics out of the park!) as well as super-helpful blog posts on beating the freshman 15 and making skinny summer snacks.
What better place to debunk the myth that women require food in amounts greater than 200 calories than the modern-day American college campus? I only wish the opportunity to become a Skinnygirl Daily campus ambassador existed ten years ago, when I was in college and desperate to really do something with my self-loathing, anxiety, and body dysmorphia. It would be no problem for me to encourage 50 people to like Skinnygirl Daily on Facebook, or to regram five Skinnygirl Daily Instagram photos, and I would definitely skip a meal or two in order to present a seminar for my peers on the importance of the Skinnygirl lifestyle. I can’t believe ambassadors don’t have to pay any money to be a part of this program! And they get to add the experience to their resume? So generous, Beth, so generous.
Thank you, Bethenny Frankel, for teaching me and women everywhere how to “Drink Like a Lady,” and for showing us that the less we consume, the more we deserve.